Reckitt’s Digital Reckoning
From the article
You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, VP of data-driven marketing and media at consumer goods giant Reckitt, on this week’s episode of AdExchanger Talks, recorded live […] The post Reckitt’s Digital Reckoning appeared first on AdExchanger .
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