Digitas CEO Amy Lanzi: AI is a tool, not a savior for advertising
By
Nilay Patel
Summary
In a live Decoder conversation at the Cannes Lions advertising festival, Digitas North America CEO Amy Lanzi discusses the real state of the advertising industry. She argues that AI won't save advertising on its own — it's a tool, not a solution. Lanzi offers clear-eyed perspectives on what advertising actually does for brands, the role of creators, Meta's impact on online advertising, and the massive amounts of money flowing through the ad-supported internet. The conversation covers the gap between marketing hype and reality, the transformation of the agency business, and what truly drives results for brands.
Source
bskyDigitas CEO Amy Lanzi: AI is a tool, not a savior for advertisingtheverge.comKey quotes
· 5 pulledAI won't save advertising. It's a tool, not a solution.
The advertising industry needs to be clear-eyed about what it really does for brands.
There's so much money sloshing around the ad-supported internet — we need to ask what it really accomplishes.
Creators are fundamentally changing how brands connect with audiences.
The traditional chief marketing officer role is being redefined by technology and data.
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