Brian Evergreen: Real AI Strategy Requires Vision First, Not Vendor Selection

Summary

Brian Evergreen, founder of The Future Solving Company and author of "Autonomous Transformation," argues that organizations are approaching AI strategy backwards. Instead of starting with vision and strategic intent, executives typically rush to build basic AI literacy, compile use case lists, and create vendor shortlists — treating AI strategy as a procurement exercise. Evergreen contends that agentic AI rewards a vision-first approach, and that traditional RFPs are designed for a predictable, pre-AI world. He advocates for starting with the question of what an organization wants to become, then letting strategy drive technology choices rather than the reverse.

Source

U

UX MagazineBrian Evergreen: Real AI Strategy Requires Vision First, Not Vendor Selectionuxmag.com