Ragged Edge Rebrands US Fintech Empower as Tilt to Expand Credit Access
By
Abbey Bamford
Toasted to a respectable shade. No regrets, no crumbs left.
Summary
London design studio Ragged Edge has rebranded US fintech company Empower to Tilt, creating a new name and identity for the financial technology firm. Tilt aims to redefine credit access for millions of working Americans by using over 250 non-traditional financial health signals to expand opportunities beyond traditional credit scoring methods. The rebrand comes at a pivotal moment as Tilt has expanded its product suite and made key acquisitions, positioning itself to challenge an industry that leaves over 100 million people locked out of fair credit.
Key quotes
· 3 pulledTilt is challenging an industry that leaves more than 100 million people locked out of fair credit
using 250-plus non-traditional signals of financial health to expand opportunity beyond the wealthy few
The rebrand arrives at a pivotal moment, as Tilt has expanded its suite of products and made key acquisitions
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