Pepsi's Revolutionary Advertising Campaign Partners with Creators
By
Tom May
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
The article discusses Pepsi's innovative advertising campaign, which partners directly with creators, marking a significant shift in the media landscape. It highlights the fragmentation of media consumption and the rarity of shared cultural moments, positioning Pepsi's approach as revolutionary.
Key quotes
· 2 pulledIt's kind of a paradox. On the one hand, the media landscape is undergoing a seismic shift right now. On the other hand, most people—most creatives, even—haven't really noticed.
This ad doesn't just feature creators, it's made in partnership with them. And that's borderline revolutionary.
You might also wanna read
BBC Comedy Director Jon Petrie Departs for Hat Trick Productions
Jon Petrie, the BBC's director of comedy, is leaving the broadcaster to join Hat Trick Productions as creative director. Petrie joined the B
Variety·1h ago
RTL Completes Acquisition of Sky Deutschland from Comcast
RTL Group has completed its acquisition of Sky Deutschland from Comcast, merging two major central European media players. The deal, which c
Deadline·5h ago
Study: Creative Quality Drives Out-of-Home Ad Campaign Performance
A new analysis from Clear Channel Outdoor and Super Optimal, drawing on 27 RADARProof studies conducted with Kantar, finds that creative qua
ethicalmarketingnews.com·3d ago
Cannes Lions Festival Evolves: From Creative Films to Commercial Sales and Logistical Challenges
The article discusses the evolution of the Cannes Lions International Festival of Creativity, which has transformed from a celebration of cr
adweek.it·3d ago
UTA Signs Outdoor Lifestyle Creator Steven Rinella and MeatEater for Representation
UTA has signed Steven Rinella and his outdoor-lifestyle media company MeatEater for representation. MeatEater, founded in 1999, has grown in
Variety·3d ago
UTA Signs Outdoor Creator Steven Rinella and MeatEater Media Company
UTA has signed outdoor creator Steven Rinella and his media company MeatEater for representation across digital video and audio. Rinella's M
Deadline·3d ago