UTA Signs Outdoor Creator Steven Rinella and MeatEater Media Company

United Talent Agency (UTA) has signed outdoor creator Steven Rinella and his media company MeatEater for representation across digital video and audio, as reported by Deadline and Variety. MeatEater, founded in 1999, has grown into a diversified operation spanning video, podcasts, publishing, commerce, and live experiences, according to Variety. Deadline noted that Rinella's MeatEater show originally aired on the Sportsmen Channel for six seasons before moving to Netflix in 2018. UTA will seek new creative and commercial opportunities for the brand, including strategic partnerships and live tours, Variety added.

2 sources

DeadlineUTA Signs Outdoor Creator Steven Rinella and MeatEater Media CompanyVarietyUTA Signs Outdoor Lifestyle Creator Steven Rinella and MeatEater for Representation