First reported by Deadline
UTA Signs Outdoor Creator Steven Rinella and MeatEater Media Company
UTA Signs Outdoor Lifestyle Creator Steven Rinella and MeatEater for Representation
By
Todd Spangler
3d ago· 3 min readenNews
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Summary
UTA has signed Steven Rinella and his outdoor-lifestyle media company MeatEater for representation. MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce, and live experiences. UTA will represent Rinella and MeatEater across digital video and audio, including "The MeatEater Podcast," and will seek new creative, commercial, and growth opportunities in strategic brand partnerships, TV, and live tours.
Key quotes
· 5 pulledUTA is hunting for cash in the great outdoors
The agency has signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation.
Rinella's MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce and live experiences.
UTA will represent Rinella and MeatEater across digital video and audio, including 'The MeatEater Podcast'
The agency will seek new creative, commercial and growth opportunities in strategic brand partnerships, TV and live tours.
UTA signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation.
