Outsiders creates glow-in-the-dark brand identity for Supernatural natural wine label

Summary

Margate-based design studio Outsiders has created a distinctive brand identity for Supernatural Wines, a natural wine label founded by Palms Pizzeria owners Stu and Josh. The branding breaks from typical natural wine minimalism, featuring monster-like wax seals that glow in the dark, folklore-inspired imagery, and a playful, eerie aesthetic. The design aims to make the small-batch wine label stand out with a fun, mischievous, and beautifully crafted visual identity that includes glow-in-the-dark bottle elements.