Fortnum & Mason's 'A Fantastical Christmas' campaign brings 181 Piccadilly to life through animation
By
Abbey Bamford
Reliable enough to start your morning with. Toast it again tomorrow.
Summary
Fortnum & Mason has launched its 2024 Christmas campaign, "A Fantastical Christmas," created by London studio OTHERWAY in collaboration with BAFTA-winning animation house Studio AKA. The campaign builds on last year's festive direction, focusing on the brand's historic home at 181 Piccadilly. It continues Fortnum's partnership with Berlin-based illustrator Olaf Hajek, whose hand-painted characters take viewers on a whimsical animated tour of the building, blending craft, Christmas charm, and the luxury retailer's heritage.
Key quotes
· 4 pulledFortnum & Mason has revealed its new Christmas campaign, created by London studio OTHERWAY in collaboration with BAFTA-winning animation house Studio AKA.
Titled A Fantastical Christmas, the work builds on last year's festive direction but places the spotlight firmly on the brand's historic home at 181 Piccadilly.
The campaign continues Fortnum's partnership with Berlin-based illustrator Olaf Hajek, whose hand-painted characters have become closely tied to the brand's Christmas identity.
This time, the characters take viewers on a whimsical tour of the building, slipping behind...
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