Black women say goodbye to Target over DEI policy rollback
By
Kamara Jones
Summary
Black women are boycotting Target (calling it a "byecott") after the retailer rolled back its DEI policies in January 2025 in response to President Trump's executive orders. The author, Kamara Jones, explains why she and other Black women are permanently ending their relationship with Target, viewing the DEI rollback as a betrayal of the Black consumers who supported the brand. The piece argues that Target's decision reflects a broader corporate retreat from diversity commitments and that Black women's economic power should not be taken for granted.
Source
bskyBlack women say goodbye to Target over DEI policy rollbackbit.lyKey quotes
· 3 pulledEverything changed for me in January 2025 when Target rolled back its DEI policies in response to President Donald Trump's executive orders.
Target's decision to roll back its DEI policies was a betrayal of the Black consumers who had supported the brand for years.
We are not boycotting Target. We are byecotting Target. We are saying goodbye forever.
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