Survey: Only 29% of Older Adults Feel Understood by Tech Brands
Summary
A survey by Ipsos reveals that only about 3 in 10 older adults (ages 55+) feel that electronic and tech brands truly understand them and speak their language, compared to nearly two-thirds of young adults (ages 18-34). The research highlights a significant generational disconnect in brand communication and understanding, particularly in the tech sector.
Source
bskySurvey: Only 29% of Older Adults Feel Understood by Tech Brandsmarketingcharts.comKey quotes
· 3 pulledAlmost half (47%) of adults surveyed believe that electronic and tech brands really understand them.
This figure jumped to close to two-thirds (65%) of young adults (ages 18-34), but declined markedly to only around 3 in 10 (29% of) respondents ages 55 and older.
Just 29% of older adults agreed that electronic and tech brands speak their language.
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