Netflix faces viewership retention challenges as series lose audiences after first seasons
By
Charles Pulliam-Moore
Summary
Netflix is struggling with viewer retention for its series beyond their first seasons, with shows like Beef losing 70% of viewership upon return. The article examines why subscribers are abandoning once-popular projects and suggests Netflix needs to give shows more room to build dedicated followings to compete with platforms like TikTok for audience attention.
Source
bskyNetflix faces viewership retention challenges as series lose audiences after first seasonstheverge.comKey quotes
· 3 pulledBeef — the streamer's anthology about people locked in feuds — lost 70 percent of its viewership when it returned earlier this year.
There seems to be some confusion as to why people aren't champing at the bit to dive back into once-popular projects like the live-action adaptations of Avatar: The Last Airbender and One Piece.
If the streamer wants to keep TikTok from eating its lunch, it has to start giving its shows a chance to build dedicated followings.
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