Nine Entertainment and Microsoft sign Australian-first AI news content licensing deal
By
Danny Cowan
Summary
Nine Entertainment Co and Microsoft have announced a landmark Australian-first agreement allowing Microsoft Copilot to reference Nine's professional journalism content (beyond paywalled previews) in AI-generated outputs. The deal aims to champion original, trusted news sources through attribution and recognition, enabling Copilot to use Nine's masthead content to contextualize and ground AI search responses for millions of users.
Source
bskyNine Entertainment and Microsoft sign Australian-first AI news content licensing dealnews.microsoft.comKey quotes
· 3 pulledThis is a first-of-its-kind deal in Australia between Microsoft and a major news media company, championing original, trusted news sources through attribution, recognition and innovation.
The agreement allows Microsoft Copilot to reference the text of Nine's masthead content (beyond paywalled previews) during AI searches to contextualise and 'ground' outputs.
Nine's professional, high-value journalism [will] play a crucial role in AI outputs generated by millions of Microsoft Copilot users.
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