Microsoft Adds Direct Purchase Feature to Copilot AI Assistant
By
Emma Roth
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
Microsoft is introducing a new e-commerce feature in its Copilot AI assistant that allows users to make purchases directly within the chatbot interface. The feature enables Copilot to surface product recommendations with integrated 'Buy' buttons, allowing seamless checkout without leaving the app. An example shows someone searching for a bedside lamp and receiving recommendations with both 'Details' and 'Buy' options.
Key quotes
· 3 pulledMicrosoft is launching a new feature in Copilot that will allow you to make purchases during conversations with the AI chatbot.
Now, when you're asking for suggestions about what kind of sneakers you should buy, Copilot can surface a checkout option for the product you choose directly inside the app.
The chatbot responds with a recommendation, along with a 'Details' button for more information and a 'Buy' option.
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