Nike's 'Rip the Script' World Cup campaign drives record engagement as brand plans post-tournament strategy

Summary

Nike's World Cup marketing campaign "Rip the Script" has been a major success, becoming the brand's most-shared social post ever with over 1.5 billion views. The campaign represents a creative resurgence for the sportswear giant and serves as a proving ground for its wider business turnaround. However, Nike executives are already planning post-World Cup strategies to maintain momentum.

Source

bskyNike's 'Rip the Script' World Cup campaign drives record engagement as brand plans post-tournament strategyadweek.com