Burma Burma Restaurant launches design-led spirit-free cocktail menu inspired by punk zines and Burmese subcultures
By
Abbey Bamford
Properly proved. Has structure, has flavour, has a point.
Summary
Burma Burma Restaurant, with Mumbai-based design studio Naughty Naughty, has launched a spirit-free cocktail menu that rejects the typical bland or gimmicky approach to non-alcoholic drinks. The menu draws inspiration from punk zines, Burmese subcultures, and travel journals, framing sober drinking as expressive and rebellious. The design-led approach emphasizes that zero-proof drinks can have strong character and cultural depth.
Key quotes
· 3 pulledThe new spirit-free cocktail menu embraces chaos and cultural depth, proving that zero-proof need not mean zero character.
While sober culture continues to grow, non-alcoholic menus and brands often lag behind, stripped back to the point of personality loss or turned up to the point where they look like gimmicks.
The menu reframes non-alcoholic drinking as expressive, rebellious and anything but restrained.
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