Clean Energy Canada's Heat Pump Summer Campaign Aims to Close Awareness Gap Through Peer Conversations
By
Gaye Taylor
Summary
Clean Energy Canada has launched the "Heat Pump Summer" campaign to address a significant knowledge gap among Canadians about heat pumps. Fewer than half of Canadians know heat pumps can heat homes in cold weather, and over half don't realize they can also provide cooling. The campaign leverages the fact that 91% of Canadian heat pump owners would recommend one to others, aiming to spark word-of-mouth conversations at summer barbecues and other social gatherings. The initiative relies on trusted peer-to-peer communication rather than traditional advertising to overcome misconceptions about heat pump technology.
Source
bskyClean Energy Canada's Heat Pump Summer Campaign Aims to Close Awareness Gap Through Peer Conversationstheenergymix.comKey quotes
· 3 pulledFewer than half of Canadians know a heat pump can heat a home in cold weather, and just over half don't realize it can cool one too.
Inspired by the 91% of Canadian heat pump owners who would recommend one to friends and neighbours
when it comes to embracing complex technologies like heat pumps, people trust family, friends, and neighbours
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