New Balance Opens Football House Pop-Up in NYC for World Cup Final Week
New Balance is opening a "Football House" pop-up in New York City at 210 Lafayette Street from July 10-19 to celebrate the final rounds of the World Cup. The activation blends retail, training, customization, gaming, music, food, and creator-led experiences. Fans can test New Balance cleats through skills drills, speed challenges, shootout challenges, a 1v1 setup, and a gaming lounge.
Key quotes
New Balance will be celebrating the final rounds of the World Cup with a special Football House in NYC pop-up location this weekend.
The New Balance Football House blends retail, training, customization, gaming, music, food, and creator-led experiences.
Fans can test New Balance cleats in skills drills, speed and shootout challenges, plus a 1v1 setup and gaming lounge.
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