NYC launches 'Neighborhood Passport' and branding campaign for 2026 FIFA World Cup
By
CJ Dunn
Summary
New York City Mayor Zohran Mamdani, NYC Tourism + Conventions, and Team Wonder have launched initiatives for the 2026 FIFA World Cup, including an "NYC Neighborhood Passport" to help residents and visitors explore all five boroughs. The campaign was designed by Arsh Raziuddin, who worked closely on the branding. The article covers the design and branding efforts behind this World Cup campaign.
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Key quotes
· 2 pulledNew York City Mayor Zohran Mamdani, NYC Tourism + Conventions and Team Wonder launched new initiatives to help New Yorkers and visitors explore the five boroughs during the 2026 FIFA World Cup, including a “NYC Neighborhood Passport”.
The NYC World Cup campaign was designed by Arsh Raziuddin, working closely on the bran
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