Netflix Series Chief Jinny Howe on 'I Will Find You' Success, Sophomore Slump Challenges, and 'Virgin River's Future
Netflix's Head of UCAN Scripted Series Jinny Howe discusses the success of Harlan Coben's 'I Will Find You' (74.1M views in 18 days), the "Sophomore Slump" phenomenon affecting returning series, the cancellation of 'The Boroughs,' and the future of 'Virgin River.' The interview covers Netflix's strategy for scripted content, audience retention, and how the streamer navigates series longevity and renewal decisions amid its 111 Emmy nominations.
Key quotes
Harlan is brilliant, he really understands his audience, we've had so much success, and I Will Find You is very much tracking to be up there, as you say.
The sophomore slump is something we talk about a lot internally — how do we keep audiences engaged when the novelty wears off?
We're always looking at the data, but also at the creative vision. It's a balance between art and science.
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