Netflix Scripted Series Head Jinny Howe: Content Spending and Volume Will Not Slow Down

Summary

Netflix's head of U.S.-Canada scripted series, Jinny Howe, stated at the Banff World Media Festival that the streaming giant's massive content spending (upwards of $18 billion annually) will not slow down. She emphasized Netflix's growth mindset and commitment to satisfying subscriber demand across many genres. Howe also discussed the company's approach to intellectual property (IP), noting that IP makes strategic sense when it aligns with member preferences and creative vision, rather than pursuing it for its own sake. She addressed Netflix's expansion into new genres and maintaining high volume output to meet diverse audience expectations.

Source

VarietyNetflix Scripted Series Head Jinny Howe: Content Spending and Volume Will Not Slow Downvariety.com