NASCAR’s Big Data ratings problem isn’t going away
2d agoen
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Yahoo News New ZealandNASCAR’s Big Data ratings problem isn’t going awayyahoo.comNielsen’s methodology changes are again resulting in lower NASCAR audience estimates as the racing circuit returns to linear television. That is despite the fact that these changes have generally boosted viewership for other live sports. The NASCAR Cup Series race from Sonoma, the first of five to air on TNT Sports, averaged 1.9 million viewers…
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