Mobavenue AI Tech expands to US, eyes growth in $413 billion digital advertising market

Mobavenue AI Tech has entered the United States, opening a new chapter in its international expansion as the Mumbai-headquartered AdTech company looks to tap into the world's largest digital advertising market.The company said it has established its US operations through its wholly owned subsidiary, Mobavenue Global Holdings Ltd., with business operations commencing via Mobavenue LLC. The move strengthens the company's presence across key global markets, adding the US to its existing footprint spanning ASEAN, Latin America and the UK.To lead the expansion, Mobavenue has appointed Eric Lind as Country Head for the United States. Lind brings more than two decades of experience in the AdTech sector, having previously held leadership roles at Adikteev, REMERGE and Top Inc.The expansion comes as advertisers worldwide increase spending on artificial intelligence, programmatic advertising and data-driven media buying. According to industry estimates cited by the company, the US digital advertising market is expected to reach $413 billion in 2026, growing 14.2% year-on-year, driven by rising investments in AI-powered advertising and omnichannel consumer engagement.Mobavenue said it will adopt a platform-led, asset-light operating model in the US, combining its proprietary AI technology with local market expertise. The company plans to offer AI-powered solutions across digital advertising, programmatic media and consumer growth, serving advertisers, publishers, agencies and enterprises.The company believes the US expansion will diversify its global revenue base while providing access to one of the world's largest digital economies. It also expects the new market to support its medium- to long-term growth strategy by expanding its international customer base and strengthening its global presence.Mobavenue positions itself as an AI-powered consumer growth company that helps brands connect with high-intent consumers across the marketing funnel. Its proprietary **A3 framework—Awareness, Acquisition and Activation—** is designed to deliver outcome-led digital growth for clients across sectors including e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare and retail. The company said it currently works with more than 150 brands, ranging from publicly listed enterprises to digital-first businesses.