Mobavenue AI Tech begins US operations, appoints Eric Lind as country head

New Delhi: Mobavenue AI Tech has commenced operations in the United States through Mobavenue LLC, marking a key step in its international expansion strategy. The company informed BSE that Mobavenue Global Holdings, its wholly owned subsidiary, has established its US office to strengthen its presence in one of the world’s largest digital advertising markets. As part of the expansion, Mobavenue has appointed Eric Lind as Country Head for the United States. Lind brings over 20 years of experience across AdTech and consumer growth platforms. He has previously held leadership roles at Adikteev, REMERGE and Top Inc. The company said the US operations will follow a platform-led, asset-light model, combining its proprietary technology platforms with local market expertise. Mobavenue plans to serve advertisers, enterprises, publishers, agencies and digital businesses with AI-powered solutions across digital advertising, programmatic media and consumer growth. According to the company’s BSE filing, the US digital advertising market is expected to reach $413 billion in 2026 and grow 14.2% year-on-year, driven by AI-powered advertising, data-led media buying and omnichannel consumer engagement. Mobavenue said the US expansion is expected to support its medium- to long-term growth by diversifying its global revenue base and strengthening its international footprint. Mobavenue AI Tech is an AI-powered AdTech and consumer growth company. Its proprietary A3 framework covers Awareness, Acquisition, and Activation. Headquartered in Mumbai, the company has a presence across ASEAN, LATAM, the UK and the US, and works with more than 150 brands across e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare and retail.