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MØM: A Decade of Creative Innovation Through Non-Conformist Design Philosophy

By

Abbey Bamford

7mo ago· 7 min readen

Summary

Paris-based creative studio MØM (Matter of Mind) has spent nearly a decade building a unique creative practice focused on finding beauty in overlooked ideas and deliberately avoiding mainstream trends. Founded by creative director Willy Berquier and associate Céline Aznar, the agency's core philosophy is to do what nobody else is doing, embracing instinct and rebellion over conventional approaches. The studio has developed a reputation for turning simple ideas into powerful creative catalysts through their independent, non-conformist approach to design and creative work.

Key quotes

· 3 pulled
"We founded the agency almost 10 years ago with my associate, Céline Aznar. At the time, the idea was simple: not to do what everyone else was doing"
"That might sound cliché, or too good to be true — but really, it was nothing more than that"
"That mindset of instinct and rebellion was the whole point from the start"
Snippet from the RSS feed
For nearly a decade, Paris-based studio MØM has built a reputation for finding beauty and meaning in the ideas everyone else overlooks. Creative director Willy Berquier talks about staying independ...

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