MØM: A Decade of Creative Innovation Through Non-Conformist Design Philosophy
By
Abbey Bamford
Toasted just enough. A reliable bake, gently seasoned.
Summary
Paris-based creative studio MØM (Matter of Mind) has spent nearly a decade building a unique creative practice focused on finding beauty in overlooked ideas and deliberately avoiding mainstream trends. Founded by creative director Willy Berquier and associate Céline Aznar, the agency's core philosophy is to do what nobody else is doing, embracing instinct and rebellion over conventional approaches. The studio has developed a reputation for turning simple ideas into powerful creative catalysts through their independent, non-conformist approach to design and creative work.
Key quotes
· 3 pulled"We founded the agency almost 10 years ago with my associate, Céline Aznar. At the time, the idea was simple: not to do what everyone else was doing"
"That might sound cliché, or too good to be true — but really, it was nothing more than that"
"That mindset of instinct and rebellion was the whole point from the start"
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