Minions and Supergirl box office disappointments signal growing franchise fatigue among audiences
By
Tomas Franzese
Summary
The article discusses how both Illumination's "Minions & Monsters" and DC Studios' "Supergirl" underperformed at the box office over the holiday weekend, signaling growing audience fatigue with established franchise properties. It analyzes the broader trend of declining returns for major studio franchises as viewers become more selective about which blockbuster films they choose to see in theaters.
Source
polygonMinions and Supergirl box office disappointments signal growing franchise fatigue among audiencespolygon.comKey quotes
· 3 pulledAudiences are becoming increasingly selective about which franchise films they choose to see in theaters.
The holiday weekend box office results suggest that even established brands are no longer guaranteed hits.
Both Illumination and DC Studios are facing the reality that audiences are growing tired of the same formulas.
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