Supergirl Box Office Flop: DC Film Projected to Lose $125M
By
Anthony D'Alessandro
Summary
The article analyzes the box office struggles of the 'Supergirl' movie, projecting a $125M loss for the DC Studios film. It contrasts DC's previous strategy of focusing on marquee characters (Superman, Batman, Wonder Woman) with the new approach under James Gunn and Peter Safran, who aim to build secondary characters more carefully. Testing revealed the Supergirl response was 'good, not great,' signaling trouble ahead for the film's commercial performance.
Source
DeadlineSupergirl Box Office Flop: DC Film Projected to Lose $125Mdeadline.comKey quotes
· 2 pulledThe biggest risk was not [in] doing them. The biggest risk would have been doing Iron Man 1, 2, 3, 4, 5, 6, 7 and 8.
Coming away from testing, DC knew there were hurdles ahead. The response to Supergirl was 'good, not great,' and that's not super.
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