Meta launches AI-powered Business Agent for customer service across WhatsApp, Messenger, and Instagram globally
By
Luis Rijo
Summary
Meta launched Meta Business Agent, an AI-powered customer service tool for WhatsApp, Messenger, and Instagram, at the Conversations event in London on June 3, 2026. The tool is rolling out globally to businesses of all sizes, with a free entry tier and paid subscription options planned. Over one million businesses were already using a version of this tool before the official announcement.
Source
Key quotes
· 3 pulledMeta yesterday launched Meta Business Agent, an AI-powered customer service tool for WhatsApp, Messenger, and Instagram, announced on June 3, 2026, at the Conversations event in London.
According to Meta, more than one million businesses had already been operating a version of this tool on WhatsApp and Messenger before the London announcement.
The global rollout marks a shift from limited availability to open access - any business can now
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