McGregor-Holloway 69-Second Bout Drew Nearly 16 Million Viewers on Paramount+

Conor McGregor's return to the octagon against Max Holloway may have lasted just over a minute, but it drove a massive audience to Paramount+. The UFC 329 main card, headlined by the 69-second rematch, reached nearly 16 million viewers across the United States and Latin America, according to newly released data from Paramount.

Viewership data from Nielsen and Adobe Analytics showed the two-and-a-half-hour broadcast averaged 6.5 million viewers per minute across both regions. The event peaked at 8.3 million concurrent streams, making it the streaming service's most-watched exclusive live event behind only Super Bowl LVIII, as Variety reported.

VarietyMcGregor-Holloway UFC Card Averaged 6.5 Million Viewers on Paramount+

"It is Paramount’s largest exclusive live event, behind only Super Bowl LVIII."

Media Play NewsParamount’s ‘UFC 329: McGregor vs Holloway 2’ Live Stream Reached 16 Million Viewers in U.S., Latin America

The lopsided fight itself drew sharp criticism from fans, but the numbers confirm McGregor's enduring drawing power. MMA Mania noted bluntly that while the main event "may have been a total dud," McGregor "did what he was paid to do: bring a shitload of viewers to the Paramount+ digital network."

MMA ManiaParamount+ releases viewership for Conor McGregor’s UFC 329 return, here’s how it stacks up against UFC White House

"Conor McGregor did what he was paid to do: bring a shitload of viewers to the Paramount+ digital network."

Whatfinger reported that the bout's audience fell slightly below that of the "Freedom 250," though it did not provide comparative figures. Regardless, the nearly 16 million total live streams across Paramount+ underscore how a single blockbuster fighter can still command attention across both the U.S. and Latin American markets, as highlighted by Media Play News and Deadline.

2 sources

WhatfingerMcGregor-Holloway UFC 329 Fight Slides Slightly Below Freedom 250 With Nearly 16 Million ViewersDeadlineUFC McGregor-Holloway Rematch Draws 6.5M Average Viewers on Paramount+ Across U.S. and Latin America

With McGregor's next move uncertain, the viewership numbers may bolster Paramount+’s case for continuing to invest in marquee UFC events. The streamer now has clear evidence that even a 69-second fight can deliver the kind of audience most platforms only see for the Super Bowl.