London's Air Ambulance Charity Rebrands with 'Propelling Promise' Identity
By
Abbey Bamford
Crusty in the right places. Worth the chew.
Summary
London's Air Ambulance Charity undergoes a rebranding by FORM Brands Studio to enhance public connection and fundraising efforts. The new identity, 'Propelling Promise,' balances emergency response intensity with warmth and hope. The rebrand aligns with the charity's strategic direction amidst increasing demand for its services.
Key quotes
· 2 pulledRooted in the idea of 'Propelling Promise', the rebrand strikes a balance between the high-intensity nature of emergency response and the warmth and hope that define the charity's mission.
With a new strategic direction and rising demand for its life-saving services, the charity needed a brand that could galvanise support.
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