LEGO Unveils Pokémon SMART Play System at SXSW London 2026
By
Gavin Sheehan
FeedBagel synthesis
· 3 sourcesLEGO unveiled a new Pokémon-themed line of its SMART Play System at SXSW London 2026, featuring 12 sets that use interactive SMART Bricks to bring characters like Pikachu and Charizard to life. Bleeding Cool reported that the system enables screen-free play with light, sound, motion, and sensing capabilities, allowing kids to catch, train, feed, and battle LEGO Pokémon. According to a bsky article based on an exclusive Polygon interview with LEGO, the sets incorporate digital components such as sensors to mimic video game mechanics like battling and leveling up.
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Summary
LEGO unveiled a major expansion for its SMART Play System at SXSW London 2026, introducing Pokémon-themed sets that use SMART Bricks to bring characters like Pikachu, Charizard, Bulbasaur, Eevee, and Mew to life. The system enables screen-free interactive play with light, sound, motion, and sensing capabilities, allowing kids to catch, train, feed, and battle LEGO Pokémon. The lineup includes 12 sets — two all-in-one packs and ten compatible expansions.
Key quotes
· 3 pulledLEGO are bringing kids a little closer to playing with Pokémon in real life as they showed off the new SMART Play System expansion
The company showed off the new lineup of characters from the series, as they have incorporated SMART Bricks to interact with them when fully built
Kids can catch, train, feed and battle LEGO Pokémon like Pikachu, Charizard, Bulbasaur, Eevee, Mew and more
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