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First reported by Bleeding Cool
LEGO Unveils Pokémon SMART Play System at SXSW London 2026

Lego and Pokémon partner on interactive 'Smart Play' sets with battling and level-up features

By

Patricia Hernandez

1d ago· 5 min readenNews

Summary

Lego has announced a new line of Pokémon Lego sets called "Pokémon Lego: The Smart Play" that incorporate interactive features allowing the brick-built Pokémon to battle, heal, and level up, mimicking mechanics from the actual Pokémon video games. The sets use a combination of physical Lego bricks and digital components (such as sensors or companion app integration) to create a hybrid play experience. The article, based on an exclusive Polygon interview with Lego, details how these sets aim to bridge the gap between traditional building toys and digital gaming, offering a more dynamic and evolving play pattern than standard Lego sets.

Key quotes

· 3 pulled
The Smart Play toys can battle, heal, and level up in ways that mimic actual Pokémon games, Lego revealed in an exclusive Polygon interview.
We wanted to create something that captures the spirit of Pokémon training while keeping the creative building experience at its core.
This isn't just a static model you build once and put on a shelf — it's a living, evolving play experience.
Snippet from the RSS feed
The Smart Play toys can battle, heal, and level up in ways that mimic actual Pokémon games, Lego revealed in an exclusive Polygon interview.

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