Lego design director explains why Pokémon minifigs aren't happening yet
By
Patricia Hernandez
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Lego's design director explains why the company hasn't made Pokémon minifigures yet, focusing on how its new Smart Play sets instead aim to help kids embody the ultimate Pokémon trainer fantasy through creative building experiences rather than licensed character figures.
Key quotes
· 3 pulledLego's design director tells Polygon how its new Smart Play sets help kids embody the ultimate Pokémon trainer fantasy
We're always looking at what fans want, but our focus is on the creative building experience first
The Smart Play sets are designed to let kids become the trainer, not just collect the characters
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