Nvidia reintroduces RTX 3060 12GB cards five years after launch at $339, following Jensen Huang's strategy to address RTX 50-series pricing concerns
By
Jeffrey Kampman
Summary
Nvidia appears to be following through on Jensen Huang's CES 2026 suggestion to reintroduce older RTX graphics cards to address RTX 50-series pricing and availability issues. The RTX 3060 12GB, originally launched in early 2021, is now reappearing as new stock at e-tailers like Newegg for $339.99 — nearly the same price as current-gen RTX 5060 cards. This strategy leverages older manufacturing nodes to produce more affordable GPU options.
Source
bskyNvidia reintroduces RTX 3060 12GB cards five years after launch at $339, following Jensen Huang's strategy to address RTX 50-series pricing concernstomshardware.comKey quotes
· 1 pulledit's a good idea to consider reintroducing older GeForce RTX graphics cards with GPUs from trailing-edge nodes to alleviate pricing and availability concerns around cutting-edge RTX 50-series products
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