La Reale Italian Pale Ale Unveils Surreal Brand Redesign with Crowned Camel Mascot
By
Abbey Bamford
A respectable bake. You'd come back tomorrow for another.
Summary
La Reale Italian Pale Ale has undergone a complete brand redesign by Sangria Creative Studio, featuring a surreal illustrative world with a crowned camel mascot holding a beer. The redesign breaks from traditional craft beer conventions with humor, playfulness, and retro elements including vintage televisions, cacti, and retro fridges. The new identity aims to position the brand as more imaginative and original.
Key quotes
· 3 pulledThe redesign repositions the brand with humour, playfulness, and a surreal illustrative world centred on its royal camel mascot, complete with a crown and a beer in hand.
The new design marks a fresh chapter for La Reale, breaking away from the crowded conventions of craft beer packaging.
Instead, the brand has embraced an imaginative approach that feels both handcrafted and unapologetically original.
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