GPTZero finds KPMG's AI report contains largely fabricated citations
By
Carly Page
Summary
KPMG's October 2025 report on agentic AI, titled "Total Experience: Redefining Excellence in the Age of Agentic AI," has been accused of containing numerous fabricated or inaccurate citations. Research firm GPTZero conducted a forensic review and found that only 5 of the report's 45 citations correctly pointed to their sources, with the rest being mangled, misleading, partially fabricated, or too vague to verify. The incident highlights ongoing concerns about AI hallucinations and raises questions about how Big Four consulting firms are using AI in their research, following a similar incident with Deloitte the previous year.
Source
bskyGPTZero finds KPMG's AI report contains largely fabricated citationstheregister.comKey quotes
· 3 pulledGPTZero claims a forensic review of the Big Four firm's October 2025 report... found that only five of its 45 citations correctly pointed to the cited source
the rest ranged from mangled and misleading to partially fabricated or too vague to verify
The consulting industry has form here. Last year, Deloitte ended
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