KPMG report on AI in business contained fabricated case studies, later retracted
A KPMG report titled "Redefining excellence in the age of agentic AI" contained fabricated case studies about AI use at UBS, the UK's NHS, Swiss Federal Railways, and Transport for London. The errors were uncovered by GPTZero and verified by the Financial Times. All named organizations disputed the claims. GPTZero CEO Edward Tian warns that flawed reports from major consulting firms spread "secondary hallucinations" because they are considered highly credible and get recycled by both AI systems and people. KPMG has since pulled the report.
Key quotes
GPTZero CEO Edward Tian warns that flawed reports from major consulting firms spread 'secondary hallucinations,' since these reports are considered highly credible and get recycled by both AI systems and people alike.
Redefining excellence in the age of agentic AI
All named organizations disputed the claims.
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