Stack Overflow's rebrand by Koto reframes the platform around community as AI competition grows

Summary

Stack Overflow has undergone a brand reinvention led by design studio Koto, aiming to reaffirm its relevance in the AI era. The redesign reframes the platform around its core differentiator: the human community of developers, which AI cannot replace. The article explores how the rebrand addresses challenges Stack Overflow has faced recently, including competition from AI coding tools, and positions the community as the platform's enduring value proposition.

Source

Creative BoomStack Overflow's rebrand by Koto reframes the platform around community as AI competition growscreativeboom.com