Koto redesigns GoFundMe's brand as platform expands into organizational giving
By
Katy Cowan
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
Global creative studio Koto has partnered with GoFundMe on a brand evolution as the fundraising platform expands beyond individual peer-to-peer campaigns into a broader giving ecosystem. Following its acquisition of Classy (now GoFundMe Pro), the company now supports personal and organizational giving alongside new tools like Giving Funds, Profiles, and Intelligent Ask Amounts. Koto transformed the familiar progress bar UI element into a flexible brand system that scales with the platform's growing product offerings.
Key quotes
· 3 pulledGlobal creative studio Koto has partnered with GoFundMe on a wide-ranging brand evolution, marking a significant moment for the fundraising platform as it continues to expand beyond individual campaigns into a broader giving ecosystem.
Following its acquisition of nonprofit fundraising platform Classy (now GoFundMe Pro), the company now supports both personal and organisational giving, alongside newer tools such as Giving Funds, Profiles and Intelligent Ask Amounts.
Koto's latest work for GoFundMe transforms an everyday UI element into a flexible brand system that scales generosity.
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