Škoda and FCB London Turn Tour de France Graffiti into Feminist Campaign
By
Abbey Bamford
Properly proved. Has structure, has flavour, has a point.
Summary
Škoda and FCB London have repurposed the traditional penis graffiti found along the Tour de France route into a feminist campaign for the Tour de France Femmes. Instead of erasing the crude drawings, they transformed them into a platform to promote women's cycling, turning an unwanted tradition into a positive message.
Key quotes
· 2 pulledRather than erase them, the automotive partner of the Tour has flipped the script, turning penis graffiti into an opportunity to promote women's cycling.
In a cheeky twist on tradition, Škoda and FCB London are reclaiming crude race-route graffiti to shine a spotlight on women's cycling.
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