Knya partners with TVF to tell stories of India's healthcare professionals

New Delhi: Medical lifestyle brand Knya partnered with The Viral Fever (TVF) for a digital campaign launched on the occasion of National Doctors' Day. With this collaboration, Knya said it has become the first medical lifestyle brand to work with the digital storytelling studio. The campaign comprises a series of three digital reels featuring actors Ahsaas Channa, Akanksha Rajan Kapoor and other familiar faces from the TVF ecosystem. The films focus on relatable healthcare stories while integrating Knya's medical scrubs into the narratives. Knya partners with TVF to tell stories of India's healthcare professionalsThe campaign aims to celebrate healthcare professionals and highlight the people behind India's healthcare system. Watch the reel here: View this post on Instagram A post shared by TVF