Marketing Execs From Fox, BBC, Mattel Discuss Brand Evolution at Variety x Canva Cannes Lions Studio Day 3
By
Todd Spangler
Summary
Day 3 of the Variety in the C-Suite series at Cannes Lions, in collaboration with Canva, featured marketing executives from Fox Entertainment, BBC, Mattel, Mastercard, and Catalyst Brands discussing how they are stretching their brands in new directions amid shifts in technology and consumer behavior. The beachside conversations at the Canva Creative Cabana focused on brand evolution, licensing, and marketing innovation in entertainment and other industries.
Source
VarietyMarketing Execs From Fox, BBC, Mattel Discuss Brand Evolution at Variety x Canva Cannes Lions Studio Day 3variety.comKey quotes
· 3 pulledDarren Schillace, chief marketing officer of Fox Entertainment, spoke about stretching brands in new directions amid shifts in tech and consumer behavior.
Shelley Macintyre, CEO of brands and licensing at BBC, participated in discussions on brand evolution at the Canva Creative Cabana.
Jill Kramer, CMO of Mastercard, was among the marketing pros sharing insights on the beach at Cannes Lions.
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