Pharrell Williams' 37-metre tidal wave set piece powers Louis Vuitton's SS27 menswear show in Paris
By
Jane Englefield
Summary
Louis Vuitton's Spring Summer 2027 menswear show, directed by Pharrell Williams, featured a dramatic 37-metre-wide tidal wave structure as its centerpiece scenography. The wave was powered by water from Paris's aquatic network and was staged at the Cité Internationale Universitaire de Paris. The article describes the architectural and engineering feat behind the fashion show's immersive set design.
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Key quotes
· 3 pulledLouis Vuitton creative director Pharrell Williams designed a 37-metre-wide wave structure as the scenography for the French fashion house's Spring Summer 2027 menswear show
The wave was powered by water from Paris's aquatic network
The presentation took place on Tuesday within an open-air space at the French capital's Cité Internationale Universitaire de Paris
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