Pharrell Williams transforms Louis Vuitton runway into artificial coastline for Spring-Summer 2027 menswear show
By
thomai tsimpou I designboom
Summary
Pharrell Williams staged Louis Vuitton's Spring-Summer 2027 menswear show in Paris with an artificial coastline as the runway backdrop, featuring a monumental cascading wave. The collection draws on surf culture and coastal themes, continuing Williams' exploration of travel, leisure, and coastal identities through immersive scenography.
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Key quotes
· 1 pulled'space of universal human belonging'
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