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Former BRP CEO José Boisjoli reflects on retirement and the parallels between farming and leadership

By

Dawn Calleja

4d ago· 4 min readen

Summary

José Boisjoli, the former CEO of BRP Inc. (maker of Ski-Doo and Sea-Doo), reflects on his retirement after decades of leadership. He draws parallels between farming and being a CEO, noting both require 24/7 availability and managing unpredictability. He recounts the shocking moment in 2003 when Bombardier told him the division he led was being put up for sale, forcing him to announce it to 3,000 employees. Now retired since January, he is enjoying simple pleasures like sleeping in and adjusting to life without the constant pressure of leadership.

Key quotes

· 3 pulled
Working on a farm is a bit like being a CEO: You need to be available 24-7. And you learn very quickly to manage the unpredictable, because at the end of the day, the animals need to be fed twice a day.
In the spring of 2003, I was invited by Bombardier to a meeting at the end of one day, and the next I was on stage at the arena in Valcourt, announcing to 3,000 employees that we were being put up for sale.
I told them, 'Listen, I didn't expect this—but I think it's our chance'
Snippet from the RSS feed
The former CEO of Ski-Doo and Sea-Doo maker BRP Inc. retired in January and is discovering the joy of sleeping in

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