Jacqueline Colley on building a sustainable illustration career through markets and products, not big commissions

Summary

Jacqueline Colley, a London-based illustrator, shares her alternative approach to building a sustainable creative career without relying on big-name commissions or brand deals. Over 10 years, she has built a thriving business through markets, wholesale, and product sales rather than chasing editorial work or collaborations with major brands. The article challenges the conventional illustrator success narrative and offers insights into an alternative path focused on direct sales and community engagement.