Jacob Soboroff Brings Creator-Media Approach to New MS NOW Weekend Show 'Connect'
By
Brian Steinberg
Summary
Jacob Soboroff, a 43-year-old MS NOW correspondent known for his intense field coverage of border issues and wildfires, is launching a new weekend show called "Connect" (Saturdays and Sundays, 10 a.m. to 1 p.m.). Soboroff has been building his audience across multiple platforms for years, positioning himself as an early practitioner of creator media before it became mainstream. The article explores how he aims to bring that creator-driven, social-media energy to his new three-hour weekend program.
Source
VarietyJacob Soboroff Brings Creator-Media Approach to New MS NOW Weekend Show 'Connect'variety.comKey quotes
· 3 pulledJacob Soboroff says he was doing creator media before creator media became cool.
After years of doing what can sometimes be intense in-the-field coverage of the treatment of people crossing the southern U.S. border or the wildfires that ravaged the Los Angeles region, the journalist will anchor his own three-hour program, 'Connect.'
Yet Soboroff has been narrating his journey, story by story, via a host of platforms for years.
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