ITC pivots from consumer brands to B2B growth in digital rural services, life sciences, and sustainable materials
By
Amit Vijay Mohile
Summary
ITC Ltd. is pivoting from its traditional consumer goods (biscuits, cigarettes, shampoos) toward three new B2B growth engines: digital rural services, life sciences, and sustainable materials. The company is leveraging its deep expertise in agriculture, tobacco science, and fibre technology to build these businesses, which are largely platform-based, digital, and research-driven. This marks a strategic shift from ITC's well-known expansion into consumer brands over the past two decades.
Source
bskyITC pivots from consumer brands to B2B growth in digital rural services, life sciences, and sustainable materialsthehindubusinessline.comKey quotes
· 3 pulledITC's next phase of growth may not come from another biscuit, shampoo or cigarette brand.
Unlike ITC's expansion into consumer brands over the past two decades, these businesses are largely business-to-business platforms built on digital capabilities, scientific research and advanced manufacturing.
The company is using decades of expertise in agriculture, tobacco science and fibre technology to build new businesses in digital rural services, life sciences and sustainable materials.
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