IQ Magazine: Inside Live Nation’s sponsorship strategy and global venue push
24d ago
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Live NationIQ Magazine: Inside Live Nation’s sponsorship strategy and global venue pushiqmagazine.comLive Nation’s new EVP of international venue sponsorship, Chris Marking, tells IQ how the company is going all in on Asia’s venue development and unpacks brands’ evolved role as “customer concierges” in the expanding fan journey.
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