IKEA Brighton Celebrates the City's Divisive Seagulls in New Campaign
By
Katy Cowan
Needed another two minutes in the oven. A half-baked bagel.
Summary
The article discusses the opening of an IKEA store in Brighton & Hove, highlighting the city's divisive relationship with seagulls. It reflects on the nostalgic and annoying aspects of these birds, tying them to the local culture. IKEA's playful campaign embraces the seagulls as part of the community.
Key quotes
· 3 pulledFor many, the sound of seagulls brings back happy childhood memories.
They are a menace to society. Comical, and always larger than you expect.
IKEA pays playful tribute to Brighton's most notorious residents—the seagulls.
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